Force Gurkha’s competitor launched in India

By admin

Published on:

Force Gurkha: In a daring initiative designed to disrupt the competitive landscape of India’s off-road SUV segment, Force Motors has unveiled its revamped Gurkha. This new model is squarely aimed at rivaling the immensely popular Mahindra Thar.

This robust four-wheeler brings genuine off-road capabilities, striking aesthetics, and an array of features targeting adventure lovers who have previously found themselves with limited choices in this niche market.

The new Force Gurkha makes its purpose abundantly clear with a functional design paired with an unmistakable visual flair.

It boasts a boxy shape adorned with circular LED headlights featuring integrated daytime running lights (DRLs), a standard snorkel air intake, and bold “GURKHA” lettering prominently displayed on the front grille, leaving no doubt about its identity.

In contrast to more urban-oriented SUVs that merely hint at off-road capabilities, the Gurkha comes with genuine off-road features: high-performance all-terrain tires, impressive 215mm ground clearance, and compact overhangs that yield approach and departure angles of 37 and 33 degrees, respectively.

Additionally, its water wading capacity is commendable at 700mm, allowing it to tackle river crossings that would easily leave lower-capability vehicles stranded.

“Our goal with the Gurkha was to create a real off-roader first and foremost,” states Prasan Firodia, Managing Director of Force Motors.

“While it offers enhanced comfort compared to earlier models, we have not compromised on the core capabilities that adventure seekers require.”

Force Gurkha Mechanical Credentials

Under the hood, the Gurkha is powered by a robust 2.6-liter diesel engine, derived from Mercedes-Benz technology, generating 91 horsepower and an impressive 250 Nm of torque, exclusively paired with a 5-speed manual transmission.

While these figures may not seem formidable compared to more road-centric SUVs, the powertrain is designed to deliver torque at low RPMs—precisely where it is needed for challenging off-road maneuvers.

The four-wheel-drive system features a selectable 4×4 mode with a low-range transfer case, along with manually locking front and rear differentials—components typically found in significantly pricier vehicles.

This setup equips the Gurkha with the necessary capabilities to conquer tricky terrains, whether it involves slippery inclines or rocky paths.

The suspension system combines an independent double-wishbone design at the front with a rigid axle and coil springs at the rear—striking a balance between articulation and on-road comfort.

Safety features include stability control and hill descent control, designed to assist the driver rather than take over.

Force Gurkha Utilitarian Yet Comfortable Interior

Inside, the Gurkha embraces a practical yet surprisingly comfortable design that goes beyond expectations set by its rugged exterior.

The cabin is appointed with four captain’s chairs, ensuring that every occupant enjoys individual seating.

A redesigned dashboard features a 7-inch touchscreen infotainment system that supports smartphone connectivity, while crucial functions still have physical buttons—a handy feature when your fingers are covered in mud.

Notable interior highlights include adjustable steering, power windows, central locking, and air conditioning.

Safety provisions comprise dual airbags, ABS, rear parking sensors, and three-point seatbelts for all passengers.

Vishnu Mathur, an off-road enthusiast who attended the media drive, remarked, “The interior layout seems appropriately tailored to its intended use.

It’s not extravagant, but it’s comfortable enough for long journeys to remote areas, and the materials appear durable against mud, dust, and general wear and tear.”

Force Gurkha Market Positioning

Starting at ₹13.59 lakh (ex-showroom), the Gurkha is positioned as a specialized tool for adventure seekers, rather than a broad-market vehicle.

This pricing strategically places it in direct competition with the Mahindra Thar, which has seen remarkable success since its extensive redesign back in 2020.

Initially, Force Motors is offering the Gurkha in a single, fully-loaded variant, with a choice of five vibrant colors: Copper Red, Orange, Green, Grey, and White.

The company has also indicated plans for three-door and five-door variants, enhancing options for the future.

Industry analyst Pratap Singh comments, “The off-road SUV sector is relatively new to the Indian market but holds remarkable growth potential.

The Thar has demonstrated that there’s a strong demand for authentic off-road vehicles that don’t necessitate deep pockets. The Gurkha entering the scene provides consumers with a credible alternative, showcasing its own unique character.”

Force Gurkha Dealer Network and Ownership Experience

To support the Gurkha’s launch, Force Motors has expanded its sales network, bringing the total to 35 dealerships across major cities and key off-roading locations.

The company offers a standard warranty covering 3 years or 150,000 kilometers, with service intervals set at every 10,000 kilometers.

For the growing community of off-road enthusiasts in India, the Gurkha marks a welcome addition to a segment that was once largely dominated by a single player.

While it remains to be seen if it can rival the Thar’s impressive market share, its genuine off-road abilities ensure that it won’t simply be viewed as a minor contender.

Also Read This-

Leave a Comment